Necessities: An Audiovisual Message from iamamiwhoami and To whom it may concern

what is necessary, and what purpose do the items we use in our every day life serve? is it our right to consume endlessly, and do we need to?
we think that creating and releasing our music, films and wear comes with a responsibility to care for the environment throughout the process. to give back to what we were brought up to take for granted.
— To whom it may concern; the label behind Swedish electronic act iamamiwhoami
“necessities” is a unisex line of organic clothing essentials with the purpose to encourage a sustainable mindset and where the item is meant to fit the person and its identity and not an ideal. it is what it is.

directed by WAVE
music by BARBELLE